Сonscious choice doesn’t exist

TED EG 08 conference, Dan Ariely

Here’s all you need to know about the choise. People often make their decisions based on default answers. So, the answer depends on the way it asked in questionary. Also, the choice depends on other options. Here’s an economist option of subscription tested on MIT students.

Another excellent example – people often choose a better version of something when they can compare.